Our Humble beginnings start from back in year 2010, from a single storey shop lot of just 1,400 square foot in the rural suburb of Semenyih, leadbyourFounder Tony Chin along with 2 staff began our Wholesale Animal Feed Business in the niche segment of Aquaculture Commercial Freshwater FarmFeed, with zero knowledge, zero experience, and zero networks.

With just sheer dedication and persistence, and collaboration with HX Akulbintang Sdn Bhd (HX), then the tiniest Feedmill in the northern states of
Penang. We learned, positioned and grown our Brand LC Feed from unknown to becoming Market Leader having the lion market share in our respective niche once unchallenged and dominated by multinational conglomerate giants such as Charoen Pokphand Group (CP), Cargill International, and Malayan Flour Mills Berhad(Dindings). Up till today, we are still very proud to be very much in an excellent business partnership with HX.

After years of multiple ups and downs, the rest is History. Since then, we have grown from a small sole proprietor enterprise, into various wholesaleof
animal feed segments, and into multiple business segments and industries, having attracted talents of various industries from across the country. Ever since our Wholesale Animal Feed still remains our Core Business Segment.

Cargill Story : As Covid-19 pandemic struck, our core business was affected by almost total supply chain disruptions, thus grounding our wholesale business into total halt. LC Feed, our homegrown brand exited the market due to total supply chain disruption. The only company not affected by Supply Chain disruption was Cargill International due to their still dominant position in international market raw materials procurement. Invitation by Cargill to be one of their distributors changed the course of our core business segment until now. Our collaboration with Cargill, combining our expertise and strengths along Cargill vast resources, our partnership with Cargill has flourished, propelling Cargill Feed Brand to become once again the Most Dominant Market Leader in various animal feed business segments in Malaysia. We are and still are Cargill Malaysia’s largest Animal Feed Distributor by sales and volume. Cargill sales and volume for FY 2022 are by far highest than ever before historically, and we are honoured to have contributed to Cargill Malaysia’s success that once saved our Wholesale Animal Feed business from the brink.

Our history taught us lessons, where creating value for customers, suppliers, partnerships and exceptional value for ecosystems are the key to success in every of our business endeavours. Wholesale Businesses in various industries is still our Core Business, as their DNA is the fundamental approach in our business expansion guideline across different industries, despite no longer being our primary profitability contribution to our organisation.